Art Direction and Copywriting
Print ads will run in SkyMall and other online catalog shopping magazines.
Direct mail pieces based on recently viewed items will be sent to homes. A follow up Email from Amazon Prime will then arrive the next day.
A variety of items advertised in seemingly traditional banner ads will suddenly be taken hostage by S&H.
Using Snapchat, Amazon Prime will send short voice over ads staged as ransom videos from S&H.
A Twitter account named S&H Hostages will tweet and retweet the public pleas of items being held hostage by S&H.