Out of home wall decals will visually twist the common misconception that arthritis only affects older adults.
These altered handicap seating signs will be accompanied by a change in the automated train announcements that will announce “Priority seating is intended for the elderly, passengers with disabilities, and children suffering from arthritis. Your cooperation is requested.”
In store displays will be placed inside toy stores and the toy departments of drug stores.
Since children with arthritis have difficulty walking long distances, this sponsored charity walk called the “One Block Walk” will only take place over one city block .
At first it will appear as if a Boy Scout is helping an elderly man with a walker cross the street, but the end of the video will reveal that it was the elderly man who was assisting the Boy Scout.