Art Direction and Copywriting
Online videos will launch the campaign by visually and audibly capturing the spirit of the bass guitar player.
Out of home posters will be plastered around local Chicago area music festivals including Lollapalooza, Pitchfork, and Riot Fest.
This app imports any selected song from the users music library and plays back just the bassline of the track. The user will then be given the option to display the bassline in a sheet music form and learn the song as it is played back and highlighted in a karaoke style.
Chicago Music Exchange will sponsor bass player street musicians to perform at subway stops.