Serve is the country's only, all-volunteer, nonprofit advertising agency. When they noticed that pre-teens in the Omaha area were grossly undereducated about STDs, they just had to do something about it. This website was a fun and engaging way to help pre-teens learn more about STDs and safe sex before becoming sexually active.

birdsbeesandstds.com

Copywriting

Meet The Characters 

STDs (and even sex itself) were represented by different characters with different biographies. Each character had their own unique voice that captured their symptoms and characteristics. 

Quiz

In order to help pre-teens remember the information they learned, a short quiz could be taken.

Social

Even Gonorrhea's on Twitter.