Art Direction and Copywriting
In a campaign encouraging the limited use of technology, print ads will be run in technology magazines such as Wired.
This app tracks how many texts the user sends and how many minutes they spend in other apps. For every sent text and minute spent in another app, a shadowy figure will take another step closer to reaching the screen until after one hundred steps the user is caught and losses the game.
Without directly saying so, the digital screen on the back of the bus shelter will actively count the total amount of time everyone inside the shelter has used their phones at that location since January 1st.
Using twitter, this simple social media campaign will go viral by tweeting scary facts about technology addition with #DontRetweetThis.
Using Snapchat, one simple and scary fact about Snapchat itself will be shared with users.
Facebook ads will also display one simple and scary fact about the use of facebook.